Droog creates products, projects and events around the world in collaboration with designers, clients and partners. Droog has offices and a store in Amsterdam, and retail partners worldwide. They takes their design directions to a different perspective.

As a team for a school project, we agreed that Droog’s physical store appearance could connect better with their online store. Our idea was to take their approach literally into action: Taking a whole new direction in the online shopping experience, offering more perspective in the products and in their designers. We took a riskily approach by not aiming to actually “sell” the products, but rather focus on the shopping experience, the products, and their designers. This approach corresponds better with the ideas and intentions of the foundation and the non-commercial identity. As project manager I was also responsible for all concept, copy and content.